Condé Nast is largely considered to be the originator of the “lifestyle magazines”, a type of magazines focused on a particular class or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus.
Condé Nast webistes
Condé Nast was one of the first British publishers on the Internet and has carved itself a reputation for being among the very best. The Interactive division launched ahead of the pack in 1995, with daily-updated websites for Vogue and GQ. As more sites followed - including those accompanying the company's newest magazines in 1997, Glamour.com in 2001 and EasyLivingmagazine.com and GQStyle.com in 2005 - the division become recognised for its high-quality, beautifully designed and well targeted websites, earning it lots of press attention, a fantastic relationship with advertisers and many awards along the way.
Condé Nast DigitalUK's stable of websites now attracts over 2.6 million unique users with 46 million pages viewed each month; 250,000 people have requested to receive emails from us on a daily and weekly basis; and over 200,000 unique users currently access our content on mobile phones, generating more than 3.7 million page impressions per month.
Which magazine titles does the company publish?
Condè Nast Digital publishes magazine titles such as Vouge, Glamour, GQ, Easy Living etc.
Condè Nast Digital publishes magazine titles such as Vouge, Glamour, GQ, Easy Living etc.
What type of audiences are targeted by these magazines?
Even though these entire magazines are lifestyle; they each have different target audiences. For example some magazines are aimed towards women e.g. Vogue and some magazines are aimed at men e.g. GQ.
Even though these entire magazines are lifestyle; they each have different target audiences. For example some magazines are aimed towards women e.g. Vogue and some magazines are aimed at men e.g. GQ.
Why would it target different audiences with each magazine that it makes?
The company targets different audiences with each magazine it makes to get as many readers as possible. They are aimed at the general public and the more audiences they have for the magazines the more money made.
The company targets different audiences with each magazine it makes to get as many readers as possible. They are aimed at the general public and the more audiences they have for the magazines the more money made.
Does the company have other interests?
More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise. In 2010, GQ became the first Condé Nast title available on the iPad.
More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise. In 2010, GQ became the first Condé Nast title available on the iPad.
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