Friday, 11 November 2011
Main Task: Case Study of a Publishing House
Condé Nast is largely considered to be the originator of the “lifestyle magazines”, a type of magazines focused on a particular class or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus.
Condé Nast webistes
Condé Nast was one of the first British publishers on the Internet and has carved itself a reputation for being among the very best. The Interactive division launched ahead of the pack in 1995, with daily-updated websites for Vogue and GQ. As more sites followed - including those accompanying the company's newest magazines in 1997, Glamour.com in 2001 and EasyLivingmagazine.com and GQStyle.com in 2005 - the division become recognised for its high-quality, beautifully designed and well targeted websites, earning it lots of press attention, a fantastic relationship with advertisers and many awards along the way.
Condé Nast DigitalUK's stable of websites now attracts over 2.6 million unique users with 46 million pages viewed each month; 250,000 people have requested to receive emails from us on a daily and weekly basis; and over 200,000 unique users currently access our content on mobile phones, generating more than 3.7 million page impressions per month.
Which magazine titles does the company publish?
Condè Nast Digital publishes magazine titles such as Vouge, Glamour, GQ, Easy Living etc.
Condè Nast Digital publishes magazine titles such as Vouge, Glamour, GQ, Easy Living etc.
What type of audiences are targeted by these magazines?
Even though these entire magazines are lifestyle; they each have different target audiences. For example some magazines are aimed towards women e.g. Vogue and some magazines are aimed at men e.g. GQ.
Even though these entire magazines are lifestyle; they each have different target audiences. For example some magazines are aimed towards women e.g. Vogue and some magazines are aimed at men e.g. GQ.
Why would it target different audiences with each magazine that it makes?
The company targets different audiences with each magazine it makes to get as many readers as possible. They are aimed at the general public and the more audiences they have for the magazines the more money made.
The company targets different audiences with each magazine it makes to get as many readers as possible. They are aimed at the general public and the more audiences they have for the magazines the more money made.
Does the company have other interests?
More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise. In 2010, GQ became the first Condé Nast title available on the iPad.
More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise. In 2010, GQ became the first Condé Nast title available on the iPad.
Main Task: Audience Research
This is my audience research on my music magazine. Even though there are differnent ways of collecting information, I specifically chose to collect mine through my Blackberry as it is the current trend of mobiles with the youthful generation and every teenager is likely to have one. I used a print screen app on the blackberry called 'Screen Muncher'. This way I was able to gather answers to my questions such as pricing, title preference and colour scheme.
Through doing this research, I found that my target audience all went for the affordable price range, which was my middle price given. I also found that many answers were similar, showing that there are certain conventions that attract the eye of teenagers these days. This made my decision easier as answers were more or less the same.
I found using Screen muncher to be very useful as I gained the information quickly and it didn't cost me any money at all.
Main Task: Profiling Your Audience
The reader of my magazine is Candice Miller. Candice is 17 years old and is adores Hip-Hop and R&B music. She’s passionate about singing, dancing, writing and fashion. In her future she would like to do something relating to music or acting and she currently attends a Sixth Form College and studies Media, Music, Performing Arts and English Language. She also has a part time job at River Island fulfilling her love for fashion where she works on holidays and weekends so her education is not affected. She chose to study English Language to help her with her linguistic skills and writing as she likes to write her own lyrics as well as poems and stories. She has an iTunes account where she buys and downloads her music and albums and an iPod to which she listens to them on. Her favourite artists are people like, Drake, Nicki Minaj, Chris Brown, Beyonce, Jay-Z, Rick Ross etc…
Main Task: Double Page Spread Textual Analysis
Denotation
This double page spread consists of a main image and two columns of text placed underneath a large, bold quote and a smaller font text. The colours of the font consists of black and purple and the columns of text are neat and in line with each other in the exact same size and font. The main image is of three men. The background of the image seems to be a studio with two big studio lights placed behind the men.
This double page spread consists of a main image and two columns of text placed underneath a large, bold quote and a smaller font text. The colours of the font consists of black and purple and the columns of text are neat and in line with each other in the exact same size and font. The main image is of three men. The background of the image seems to be a studio with two big studio lights placed behind the men.
Characters
The main image is of an English indie rock band from Ealing, London called White Lies. This suggests that the magazine is aimed for rock fans.
The main image is of an English indie rock band from Ealing, London called White Lies. This suggests that the magazine is aimed for rock fans.
Composition
They are all standing normally looking directly into the camera; their pose, body language, and clothing, are very calm, collected and casual. One has his hands in his pockets while another has his hands together at his front and the other has his hands down by his sides.
They are all standing normally looking directly into the camera; their pose, body language, and clothing, are very calm, collected and casual. One has his hands in his pockets while another has his hands together at his front and the other has his hands down by his sides.
Costume
They are all wearing black however they each have different style of clothes, suggesting that they all have different personalities. One of them is wearing a looking quite smart, despite the fact that his shirt is unbuttons at the top and has no tie or bow. The other one is wearing an untucked shirt with skinny fitting trousers which relates to the fashion teenagers/young adults are now wearing. The other person is wearing a turtle neck jumper with again, tight fitting trousers. They are all very simple which again could be part of representing their personalities.
They are all wearing black however they each have different style of clothes, suggesting that they all have different personalities. One of them is wearing a looking quite smart, despite the fact that his shirt is unbuttons at the top and has no tie or bow. The other one is wearing an untucked shirt with skinny fitting trousers which relates to the fashion teenagers/young adults are now wearing. The other person is wearing a turtle neck jumper with again, tight fitting trousers. They are all very simple which again could be part of representing their personalities.
NVC
They all look directly into the camera in a manly fashion. The dark lighting expands on shadows on their faces giving them a mysterious look making it seem like they are looking at the reader personally.
They all look directly into the camera in a manly fashion. The dark lighting expands on shadows on their faces giving them a mysterious look making it seem like they are looking at the reader personally.
Lighting
The two big studio lights placed behind them seems to be their source of light. It gives them a mysterious look as half their faces are covered by a shadow. The two lights seem to be the only source of light in the studio giving the atmosphere a dark, gloomy effect.
The two big studio lights placed behind them seems to be their source of light. It gives them a mysterious look as half their faces are covered by a shadow. The two lights seem to be the only source of light in the studio giving the atmosphere a dark, gloomy effect.
Colour scheme
The colour of the magazine double page spread consists of purple, white and black. The background of the page is white and the font is black. The purple is added to make some of the text stand out. E.g. the quote which has been made bold and also the biggest text on the whole page has been underlines purple and the name of the band and the interviewers name has been made purple to catch the readers attention.
The colour of the magazine double page spread consists of purple, white and black. The background of the page is white and the font is black. The purple is added to make some of the text stand out. E.g. the quote which has been made bold and also the biggest text on the whole page has been underlines purple and the name of the band and the interviewers name has been made purple to catch the readers attention.
Main Task: Front Cover Textual Analysis
Textual analysis
Denotation:
The magazine cover consists of a colour photograph of a man with his head slightly titled up, wearing dark shades. It is a medium close up, showing the man from his lower chest upwards. The background colour is a gradient dark grey blending into a lighter shade and the photograph takes up the majority of the magazine cover. Behind the man’s head is the VIBE masthead and beside his head and body are five separate cover lines. The writing font is a light black and white and the barcode is seen at the bottom left but is placed over the image.
Masthead:
‘VIBE’s masthead is the biggest font on the cover, however the ‘I’ and ‘B’ of the word are hidden behind the man’s head, suggesting that it is a popular and most likely international. Even though the whole name is not shown, the audience should automatically recognise what magazine it is. The font is very bold and large, ready to grab the audience’s attention; also the fact that it’s not a long word can suggest why the boldness is used. ‘Vibe’ is a slang word, used as the short term of the word ‘vibration’. Slang terms are often particular to a certain subculture – such as hip hop, telling the audience that the magazine is music based.
Character:
The cover photograph is of successful American rapper ‘Lil Wayne’. Lil Wayne’s genre mainly consists of Hip Hop, telling the audience that the magazine specialises in Hip Hop artists and news.
Composition:
He is posed in a superior manner as his head is slightly tilted sort of giving a low angle to make him bigger, which link to the cover-line ‘Weezy still hip hop’s leading man?’.
Costume:
He is wearing a red military jacket with gold hems which has been left open exposing his chest and upper stomach which has been covered with tattoo’s. He is also wearing a hat which is tipped to the side with dark shades and two chains. The costume gives the visual imagery of what the magazine are trying to represent him as. The red military jacket suggests royalty which links back to him being seen as the ‘leading man’ and one of the best rappers in America. The dark sunglasses he’s wearing reflect a black and white picture of the American flag. This suggests that he is patriotic and that the magazine is American. The costume has been chosen carefully to appeal to the target audience of the magazine, who are most likely to be teenagers upwards, majority possibly males. 16 – 25(+), as they are the main audiences who listen to Hip Hop music.
NVC: His non verbal communication is very dominative as he’s tiled head shows a sign of leadership. Also the sunglasses give him a more ‘celebrity’ look and makes him seem cool.
Lighting: The lighting is high key, as the photograph is meant to display a bright light on him to make him the centre of attention.
Setting: There is little setting; however the grey background connotes neutral and coolness which is how the artist looks in the photograph.
Cover-lines:
The main cover-line which relates to the photo of Lil Wayne, ‘Weezy still hip hop’s leading man?’, makes reference to when Lil Wayne was voted ‘Best Rapper Alive’ by TIME magazine in 2008. Since then Lil Wayne has been considered one of greatest rappers and has even been mentioned by President of the Unites a States, Barack Obama when he said : “You are probably not that good a rapper. Maybe you are the next Lil Wayne, but probably not, in which case you need to stay in school”. Other cover-lines mention other Hip Hop artists or celebrities such as, Tupac, George Lucas, Chris Rock and La La and Tinka. This tells the audience that the magazine doesn’t concentrate on just one genre of music as well as music itself, it is diverse in what it chooses to write about.
Target Audience:
Teenagers upwards, majority possibly males rather then females as they are the main audiences who listen to Hip Hop music. They would have a good knowledge of Hip Hop culture and a interest in the music industry.
Denotation:
The magazine cover consists of a colour photograph of a man with his head slightly titled up, wearing dark shades. It is a medium close up, showing the man from his lower chest upwards. The background colour is a gradient dark grey blending into a lighter shade and the photograph takes up the majority of the magazine cover. Behind the man’s head is the VIBE masthead and beside his head and body are five separate cover lines. The writing font is a light black and white and the barcode is seen at the bottom left but is placed over the image.
Masthead:
‘VIBE’s masthead is the biggest font on the cover, however the ‘I’ and ‘B’ of the word are hidden behind the man’s head, suggesting that it is a popular and most likely international. Even though the whole name is not shown, the audience should automatically recognise what magazine it is. The font is very bold and large, ready to grab the audience’s attention; also the fact that it’s not a long word can suggest why the boldness is used. ‘Vibe’ is a slang word, used as the short term of the word ‘vibration’. Slang terms are often particular to a certain subculture – such as hip hop, telling the audience that the magazine is music based.
Character:
The cover photograph is of successful American rapper ‘Lil Wayne’. Lil Wayne’s genre mainly consists of Hip Hop, telling the audience that the magazine specialises in Hip Hop artists and news.
Composition:
He is posed in a superior manner as his head is slightly tilted sort of giving a low angle to make him bigger, which link to the cover-line ‘Weezy still hip hop’s leading man?’.
Costume:
He is wearing a red military jacket with gold hems which has been left open exposing his chest and upper stomach which has been covered with tattoo’s. He is also wearing a hat which is tipped to the side with dark shades and two chains. The costume gives the visual imagery of what the magazine are trying to represent him as. The red military jacket suggests royalty which links back to him being seen as the ‘leading man’ and one of the best rappers in America. The dark sunglasses he’s wearing reflect a black and white picture of the American flag. This suggests that he is patriotic and that the magazine is American. The costume has been chosen carefully to appeal to the target audience of the magazine, who are most likely to be teenagers upwards, majority possibly males. 16 – 25(+), as they are the main audiences who listen to Hip Hop music.
NVC: His non verbal communication is very dominative as he’s tiled head shows a sign of leadership. Also the sunglasses give him a more ‘celebrity’ look and makes him seem cool.
Lighting: The lighting is high key, as the photograph is meant to display a bright light on him to make him the centre of attention.
Setting: There is little setting; however the grey background connotes neutral and coolness which is how the artist looks in the photograph.
Cover-lines:
The main cover-line which relates to the photo of Lil Wayne, ‘Weezy still hip hop’s leading man?’, makes reference to when Lil Wayne was voted ‘Best Rapper Alive’ by TIME magazine in 2008. Since then Lil Wayne has been considered one of greatest rappers and has even been mentioned by President of the Unites a States, Barack Obama when he said : “You are probably not that good a rapper. Maybe you are the next Lil Wayne, but probably not, in which case you need to stay in school”. Other cover-lines mention other Hip Hop artists or celebrities such as, Tupac, George Lucas, Chris Rock and La La and Tinka. This tells the audience that the magazine doesn’t concentrate on just one genre of music as well as music itself, it is diverse in what it chooses to write about.
Target Audience:
Teenagers upwards, majority possibly males rather then females as they are the main audiences who listen to Hip Hop music. They would have a good knowledge of Hip Hop culture and a interest in the music industry.
Main Task: Introduction
My name is Chantelle Alle and I am studying AS Media at Christ The King Sixth Form College. For my Media Coursework I am going to create a music magazine, this being, the front cover, contants page and double spread sheet. I will also be researching and evaluating my target audience and my genre will be Hip Hop and R&B as I have a strong undertandling of these two genres and can relate to it.
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